- Target Audience: Who the design is for.
 - The Message: What your trying to get across to the target audience.
 - Specs of Project: What the projects outlines are (4 or 6 page brochure).
 - Budget: How much the client is willing to spend on the project.
 - Deadline: When the design is needed.
 - Creative Direction: A specific theme or color the client wants the design to be.
 
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