- Target Audience: Who the design is for.
- The Message: What your trying to get across to the target audience.
- Specs of Project: What the projects outlines are (4 or 6 page brochure).
- Budget: How much the client is willing to spend on the project.
- Deadline: When the design is needed.
- Creative Direction: A specific theme or color the client wants the design to be.
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