34) Rule of Thirds in German Bauhaus

The German Bauhaus designers considered the "Rule of Thirds" in their work by avoiding the center of the paper, being the center of their design, and by placing most of their design on the four intersections created by the Rule of Thirds. They also put a lot of their design on angles, and around shapes to show either depth or the create a 2D plane that everything sat on top of.

33) German Bauhaus

3 Design Characteristics of the German Bauhaus:

1. Simplicity: a futuristic approach with rigid lines and simple shapes and styles. 
2. Layers: there are many layers of simple colors and shapes.
3. Straight or slightly curved lines: as used in architecture and to create very mathematical designs. 

32) 6 Things to Discuss with Clients

6 questions or areas you must address when meeting with your client:

1. Target Audience: Who the design is for.
2. The Message: What your trying to get across to the target audience. 
3. Specs of Project: What the projects outlines are (4 or 6 page brochure). 
4. Budget: How much the client is willing to spend on the project. 
5. Deadline: When the design is needed.  
6. Creative Direction: A specific theme or color the client wants the design to be. 

31) Graphic Design Business

If I was to create my own Graphic Design business I would set my rates and prices based on an Hourly plan and on what others are selling similar pieces for. This all depends on how much time I had put into creating that piece. Also taking into account the size and detail of the piece.

30) 5 Ways to Promote Business

5 Ways to promote your graphic design business: 

1. Word to Mouth: By talking to others and telling them about your work, and in turn those people telling other people about your work. 
2. An Email Newsletter: Sending an email to people telling them about your work.
3. Business Card: Create a business card that represents your work and hand it out to people or businesses. 
4. Get your Credit Line: Having a URL on emails and newsletters that links it to your design / business page. 
5. Blog: Can  help build up your following and allows you to promote your business. 

29) Graphic Design Portfolios

3 Types of Graphic Design Portfolios:

1. Website: An online portfolio where you focus on web or computer based graphic design. 
2. PDF: Can be created by using layouts from Photoshop or InDesgin. Resulting in a brochure style portfolio. 
3. The Classic Portfolio: An actual book that can come in different sizes and can be created by placing pages of your work in the book, or creating your own book with your own pieces already in it. 

5 Final Poster Thumbnails

History Poster Project Essay:

My poster is about the sunglasses company, Oakley. On my poster there is a picture of a pair of Oakley sunglasses that was been altered in many ways, leaving the main outline of the glasses filled with a darkened cracked glass look. Oakley's have always been new and innovative, so that what I was going for with my design. On the right hand side there is a text box that describes how Oakley started, and some of there history. The title is rather large, but its to capture attention, while all three of these components are all flowing together, within the rule of thirds,as nothing is really in the center of the piece. The three main pieces of the poster are in the upper third, and on the right and left third lines. My poster shows elements of emphasis, alignment, contrast, balance, flow and repetition, through the design of the sunglasses, the background and the type used in both the passage and title. As well as through the layout and arrangement of the three main pieces that make up my poster. In my design both the typography and the image design are meant to resemble Oakley and all that they stand for. With a modernistic approach in both the design of the glasses and the type used in the heading, the entire poster represents the essence of Oakley, and how they've always created new, stylistic and modern sunglasses.

10 Poster Thumbnails

History Poster Ideas:

Who: Jim Jannard
What: Oakley
Where: California / Washington
When: 1975-2007
How: Started by himself, made helmet shields for racing and motorcycles, and then onto sunglasses, and camera lens.

He sold the company in 2007, for over $2 billion.

Final Commemorative Stamp Project:

Commemorative Stamp Essay

For the Commemorative Stamp project we had  to create a stamp design while focusing on a specific style of art. I choose to take a little bit of inspiration from two different art movements, those being Postmodernism and Art Nouveau. My stamp is a picture the Dallas Cowboys new Stadium that was built in 2009, and them being m favorite team, I decided to commemorate their new $1.3 Billion stadium. Which is the largest dome stadium in the world, and holds numerous records, including the worlds largest column free interior and it contains the worlds largest LED TV. The background of my stamp is a Football field, and I have the Stadium name and price of the stamp in type along the top. My stamp shows Postmodernism through some of the brighter colors, especially in the background, and it shows Art Nouveau through the flow and curving lines all throughout the piece, but especially in the Stadium. Art Nouveau is even present in the type that labels my stamp. I used more of a generic, boxy font for the price and country, so that it would look more authentic. I believe that my stamp shows off the new stadium nicely, in a simple yet stylistic approach. Sports fans and especially Dallas Cowboys fans should appreciate this stamp, along with anyone else who likes the art style.

5 Final Thumbnails:

Based on:

 5 Final Thumbnails:

28) Pairing Font

In both pieces there are three different fonts, the gradually change from one to another. Both of these pieces, although the first one has drastically different fonts, flow together, and transition well from one to the next. They have similar styles and in the bottom one, have only very subtle changes, this is why these fonts should be paired, because they are similar, and because they transition well in the next font.

10 Stamp Thumbnails

27) The Letter "X"

The overall height, from the top to the bottom, of the letter "x" is called the x-height.

26) The Letter "H"

The overall height, from the top to the bottom, of the letter "H" is called the Cap Height.

25) The Letter "h"

The left side of the letter "h" is called a Stem.

24) The Letter "r"

The little round thing at the top, right of the letter "r" is called a Terminal.

23) The Letter "O"

The center of the letter "O" is called a Counter.

22) The Letter "Y"

The little round thing at the bottom of a "y" is called a Descender.

21) Helvetica Font

Here is an example of Helvetica Font:

Helvetica Font is distinguished by the clarity, it has no intrinsic meaning in its form, and it can be used in a wide variety of signage. Some of it's characteristics include:

• tall x-height, which makes it easier to read in smaller sizes.
• two-storied a (with curves of bowl and of stem).
• narrow t and f.
• square-looking s.
• bracketed top serif of 1.
• rounded off square tail of R.

20) Transitional Fonts

The Transitional Font Baskerville is different from Garamond Font by the increased contrast between thick and thin strokes in Baskerville's, making the serifs sharper and more tapered, and shifting the axis of rounded letters to a more vertical position. The curved strokes are more circular in shape, and the characters are more regular in style.

19) The Garamond Typeface

Here is an example of Garamond Font:

Garamond Font Characteristics:

1. A small bowl in the "a".
2. A small eye in the "e".
3. Long extenders and top serifs have a downward slope. 

Art Style

I like parts from 3 Art Movements: 

Bauhaus:

Where there are lots of angles and corners, with sharp turns and words.  

Constructivism:

 I like the lines, the cut and crisp styles, and the straight forward approach.

Art Deco:

And with this style i like the use of color, expressionism, and the unique stylistic backgrounds.  

3 Favorite Stamps

 1st Stamp:

I like the style and flow of this stamp and the realistic pictures used in it.

2nd Stamp:

The action shot, and the design of this stamp really caught my eye.

3rd Stamp:

The layout and typography used in this stamp gets the message across very well. 

Commemorative Stamps

18) 5 Characteristics of Typography

5 Characteristics of Typography:

Make the Font:

1. Readable- Make it so the audience can follow along with your type.
2. Legible- Make it so the audience can read the actual type.
3. Look Good- Make the font stylistic and creative.
4. Flow- Make the font flow with each of its characters. 
5. Color and Intensity- Make the font with appropriate levels of thickness and darkness. 

17) 3 Characteristics of Font

3 Characteristics of Font are:

1. Point Size- used to measure the font size and the leading. 

    

     2. Line Length- the width occupied by a block of text. 

    

    3. Leading- the distance between the baselines of successive lines of type.

16) Font

Font refers to the assortment of type through both style and size of the letters. Its how the letters are arranged and how they are styled and put together to make words.

15) Page Layout

Page Layout deals with the arrangement and style treatment of elements on a page. It is used to sort out items and make them fit nicely on the page, so that they look good. Using a grid over the top of your page is a good way to accomplish this. Generally the Rule of Thirds is used and allows you to place your items or points of focus on the lines created by the grid to help evenly separate your piece, so that it doesn't look to cramped in places and so there ins't too much empty space.

14) The Golden Ratio

Graphic designers use the Golden Ratio because the proportions of the golden ratio are aesthetically pleasing. In art the golden ratio is usually used as a Golden Rectangle in which there is a ratio between the longer side and the shorter sides of the rectangle. This rectangle keeps getting repeated within itself over and over again, casually making a spiral on the page, and saying that the major items on the page should fall with these rectangles.

13) Rule of Thirds

The Rule of Thirds is when you use guidelines to create an image. The imagine should be divided into nine equal parts, with two equally-spaced horizontal lines and two equally-spaced vertical lines. It is said that the important compositional elements should be placed along these lines or on their intersections.

Final Words Design Essay

In this project we had to take six words that describe ourselves, and combine them together into a design that shows emphasis, contrast, repetition, alignment, balance and flow. In my project I emphasized Calm by making it larger than all the other words, and the I showed contrast with by adding a dark and a lighter red in both the words, Athletic and Caring. I showed repetition in the background of the project by repeating the word Serious over and over again. I used alignment and followed the rule of thirds by avoiding the center of the page, and by putting everything on a tilt. I also used alignment and flow to make all of my words flow together and have them all intersect at alike letters, like having the "E" and "T" from my two halves of Competitive and overlapped where the "E" and "T" would have been in Athletic. I then showed balance by putting the word Quiet on the opposite third, as far as the rule of thirds go, in smaller letters. I used all sorts of different fonts to show the true meaning of each word that I chose, and varied the scale of each word and/or letters within the words to show the flow and emphasis in the project and to meet the requirements of the project. 

Final Words Design

12) Gathering Information

When gathering information about your client, you should ask:

• Who is the audience? 
• What is the message? 
• How many pages is the piece? 
• What are the dimensions? 
• Is there a specific budget? 
• Is there a deadline for completion? 
• Can the client provide examples of design they like? 
• Is there an existing corporate brand that needs to be matched?

11) Steps and Phases in Creative Process

8 Steps or Phases that are involved in the Creative Process:
1) start with several rounds of sketches
2) gather information and investigate the client
3) create an outline of the project and the content needed for the client
4) think of good creative designs for the client
5) narrow it down to a couple good sketches and designs
6) take those sketches and make multiple different copies of them
7) revise your work, and pick the best pieces to show to your client
8) follow these steps and only go on to the next step after completing the previous one

10) Types of Graphic Design

10 different types of Graphic Design are:
1) Digital Design - creation of highly manipulated images on a computer.
2) Multimedia Design - design for websites and online newspapers, blogs and forums.
3) Type Design - the design of type and letters and alphabets and the formal construction of the typeface.
4) Film Title Design - the design used to create title for movies and films , using designs that represent the movie or film.
5) Exhibit Design - the design used to frame objects, statistics, photographs, labels,and  headings.
6) Signage Design - how to design signs that will make them user friendly and self explanatory for the user.
7) Package Design - the design of a package that will display the item well, yet still protect it
8) Environmental Design - the use of two and three dimensional graphic designs to make a point.
9) Educational Design - the design used to create textbooks, and other material used in school, with the purpose of peaking a child's interest in it.
10) Magazine Design - how a magazine is organized and how the lay out and colors describe the magazine and its articles.
Example of Magazine Design:

Words Thumbnail 4

Words Thumbnail 3

Words Thumbnail 2

Words Thumbnail

9) Things / Qualities / Traits of Designers

Things / Qualities / Traits that make Designers different from the average person:
1) They show interest in the visual world.
2) They are curious about communication and all its forms.
3) They are creative.
4) They are skilled "lookers" that use both the visual and conceptual world.
5) They make things as a second nature and concentrate on the small details.

Caring:

Serious:

Quite:

Calm:

Athletic:

Competitive:

Personal Descriptive Words:

8) Graphic Design

Different Types of Graphic Design:
1) Typography- looks at the text for information and expression.
2) Film and Video Graphics- organizes objects and ideas in respect to time.
3) Computer Graphics- looks at the computer generated or altered images.
4) Letterform- looks at the logotypes in everyday objects and in typefaces.
5) Advertising Design- is calculated to attract attention.

7) Visualizing Techniques

Visualizing Techniques graphic designers use:
1) Photography- to capture a "truthful" image, to convey realism and emotion.
2) Models- to make a three dimensional piece to help plan for future designs.
3) Drawings- for the artist to look at and put down the meaningful parts on paper.

6) Visually Organized Space

A way that graphic designers can organize their work space is through a grid, to help place items and create harmony in the piece without overcrowding any one area.

5) Need to Knows

What graphic designers need to know:

1) How to use Perception and Visual Organization to create symmetry and rhythm. 

2) How to use Visual Techniques to images, sketches, models and final works. 

3) How to use Tools and Technology to create three dimensions for paper and film. 

4) How to use Production Techniques to write objectives and to present ideas verbally and graphically. 

5) How to use Methods, Planning, and Management to show good flow and proper arrangement while using the correct typography for the mood. 

4) Symbols, Logos and Logotypes

Symbols, logos and logotypes are special, highly condensed pieces of information that are made up of either words, pictures, or both. They are used to identify a certain company quickly and memorably. They wrap up what the company means and stands for all in one little image. It is a way to promote your business and have everyone remember what your business does or creates.

There are many logos here, varying from more type styled logos to more picture styled logos. Some of the type styled ones are Coca-Cola the soda company, and Mobil the gas company. While some of the picture styled logos are Nike, the clothing and sports apparel company, and Time Warner Cable the television, phone, and internet provider. 

3) Image and Type Design

Image and type design is a form of graphic design where the artist will combine both pictures and types evenly to display an intended message. One is often used to help bring out the meaning of the other and make it clearer to understand.

This is an example of image and type design where the word is actually made up of pictures, all helping to portray the meaning and setting of this word. The layout of the individual letters and the illustrations that go along accordingly, really give you a feel of what this word and entire image truly mean and stand for. 

2) Type Based Design

Typed-based design is a format of creating art where the image is created solely using words, with very little to no pictures at all. Typography is one example of this, where a word is taken and it is restructured and redesigned to show the meaning of that word.

This is an example of Image based design where the words are being spelled out and shaped into a picture of a handgun. The words are describing the focal point of this piece by the way they are shaped, with the meaning of the picture being in the words that make up the piece. 

1) Image Based Design

Image-based design is an art style where photo's or paintings are the main focus, there are few, if any words. The pictures used to create this piece usually convey strong emotions or moods. These images may be photographic, painted, drawn, or graphically rendered in many different ways. Image-based design is employed when the designer determines that, in a particular case, a picture is indeed worth a thousand words.

This is an image based design of a tree, representing the tree of modern day life. It depicts all the thing that people hold near and dear in their lives, in modern society. Especially focusing on the technology and business side of things. All of which is accessible through the internet.