18) 5 Characteristics of Typography

5 Characteristics of Typography:

Make the Font:

1. Readable- Make it so the audience can follow along with your type.
2. Legible- Make it so the audience can read the actual type.
3. Look Good- Make the font stylistic and creative.
4. Flow- Make the font flow with each of its characters. 
5. Color and Intensity- Make the font with appropriate levels of thickness and darkness.